Tag: Purdue University

Maximumedia Designs CityBus Safety Campaign in Conjunction with Purdue


So reads the latest marketing hashtag from Maximumedia Design Studios. We were tasked to illustrate a series of dinosaur characters in order to provide an informative and fun way for casual pedestrians to better take notice of potentially dangerous behaviors as part of a CityBus Safety Campaign in conjunction with Purdue University. Working with Citybus, we chose to solve this by presenting dinosaurs as models of extinction – their behavior playing a key part in that. The three characters decided upon would best illustrate the most common dangerous behaviors of [college-aged] pedestrians. They were:


1. Distractosaurus Text
We’re sure you’ve seen this fella out there, little hands frantically batting at a mobile device – he has his face buried in the latest social media. Checking his Facebook status no doubt and completely unaware of oncoming traffic…let alone that he forgot to put on a pair of pants!


2. Wrongwaycyclosaurus
This kid just can’t seem to obey bicycle laws, thinking that he owns the road. He goes the wrong way down one way streets, rides on the sidewalk and doesn’t feel the need to obey traffic lights or signs. Of course, he has to have his tunes…otherwise, he might hear the folks shouting at him from their vehicles!


3. Intoxodrivosaurus
This gal loves to party! And a designated driver isn’t on her agenda. What she fails to understand is that there is more at stake than a little fun around town. All too often we hear about tragedies that involve intoxicated drivers, but this girl doesn’t hear a thing above the din of the in-crowd as she fails to heed traffic laws because she has been drinking. Whether she is walking or driving, she is at risk.


This project was a great deal of fun and required us to consider some of the most common pedestrian behaviors that can put them into harms way as well as drive the local bus driver crazy. So, the next time you decide that texting in traffic, biking the wrong way or having a few drinks and walking or driving home is a good idea, just remember #DontGoDino and do what it takes to be safe.




Mass Transit Magazine – IN: CityBus Launches “Don’t Go the Way of the Dinosaur” Safety Campaign

WLFI TV18 – CityBus Launches Safety Campaign