Maximumedia recently licensed some original music off of our music label and rock star sister company, Tone Def Systems, for use on the HBO series 24/7: Mayweather vs. Cotto. The entire process has been an interesting one consisting of licensing contracts, negotiations and generally interesting treatment of what is essentially an invisible product. The music placement was really fantastic and the deal has been a huge boon on our relationship to the music market...which begs the question, where did the interest arise in the first place?
Easily answered: Pandora.
Next stop, we have created a relationship with Purdue Convocations to write a custom music bed for their upcoming promotional video highlighting their interesting and exciting seasonal set of creative performances. They produce an eclectic mix of musical and theatrical performances. Their promotional work will feature how their performances affect a wide range of emotions and different feelings. Likewise, we are challenged to produce a track which is straightforward and evocative of many reactions.
Stay tuned here for more information as the project goes forward and to consult with us professionally about the ins and outs of licensing, publishing and royalties, contact us. We'd be happy to speak with you about your next creative musical project!