25 March 2010
"Go Big or Go Home" is what we say at Maximumedia. Sometimes you just have to; especially when you are talking about billboard design. Any outdoor campaign needs to maximize size to be effective. You have roughly 8 seconds to communicate with what remains a driving or riding populace. So, we wanted to play with an emotional message that rewards our audience with a bit of humor. Emulating the fear-inducing "buckle up" campaigns of our day, the idea was to use the "behold" as a way to "reveal" what we do. So, by leveraging emotion, the audience feels more powerfully our brand.
Effective billboard design must incorporate large text, strong imagery and easy to recognize branding and contact information. We would typically have put the brand across the top due to lighting and scaffold areas at the bottom of billboard sites. But, we didn't want to be all blingy, so...
Take a picture of our newest campaign if you happen to see it! We'll be hanging around town for quite a while!
BONUS: We were made aware that photography in the mall is not allowed...by "mall security" on a Segueway no less. Here's your moment of Zen.